An Overview Of Jerry Success Cineplex Business Essay - Free Essay Example

Sample details Pages: 12 Words: 3730 Downloads: 5 Date added: 2017/06/26 Category Business Essay Type Case study Did you like this example? Fundamental of Entrepreneurship is a subject of study entrepreneurial methods of management to establish a successful organization. Moreover, it allowed us to learn about the knowledge of identify, conceptualize and harvest new ventures. We can utilize such knowledge and to apply it in the functional areas towards the goal of commencing a business. Don’t waste time! Our writers will create an original "An Overview Of Jerry Success Cineplex Business Essay" essay for you Create order The title of Fundamental of Entrepreneurship assignment is starting a new business. Jerry is a young graduate and has just starting a new business enterprise. As an experienced business executive, I was required to give advice to Jerry to succeed in his business. Task 1 discuss about the review of performance of Jerry Success Cineplex. Jerry Success Cineplex is in the industry of media and entertainment which provide film distribution service. Moreover, the Cineplex is located at Kinta City, Ipoh where it consists of 5 Cineplex halls with 750 seats. The profit that Jerry Success Cineplex had earned in 2012 is 25.2 Thousand. Task 2 regarding to the strength and weakness of Jerry Success Cineplex. The strength of Jerry Success Cineplex that allowed Jerry to gain over his competitors are the customers can purchase the movie tickets through internet, the seat is suitable and the movie they showing is more than the others Cineplex in Ipoh. On the contrary, Jerry Success Cineplexs weaknesses are the choice of snack foods and drinks they sell is less, the movie tickets price is expensive and the Cineplex does not provide bench at the entrance to Cineplex hall. Task 3 discuss about the plan of action that will capitalize on the Jerry Success Cineplexs strengths and overcome its weakness. Jerry should update his company website daily, maintain the sound system and air-condition system periodical and allocate the movie show time according to the sales to capitalize on his Cineplex strengths. On the other hand, Jerry should provide more choice of food and drink to the customers and using pull strategy to attract more customers, apply competition based pricing strategy and provide benches at waiting area to overcome its weakness. Finally, Task 4 discuss about the ways to maintained and strengthened the existing performance of Jerry Success Cineplex. In order to strengthen the existing performance, Jerry should take over, joint venture with another company an d expand his business to more shopping complex. Jerry also can reinforce his business performance through globalization. 2.1 Review of Performance Jerry is starting up a new business in media and entertainment industry. The business that Jerry operating is a Cineplex that provides the services of film distribution to his value customers. Jerrys new business name is Jerry Success Cineplex and it was located at Kinta City, Ipoh. As a result of Kinta City is nearby the town and the crowds of Kinta City are bustling, therefore, Jerry had chosen to operate Jerry Success Cineplex at Kinta City, Ipoh. 2.1.1 Overview of Jerry Success Cineplex Jerry Success Cineplex consists of five Cineplex halls. According to Tgvs overview website (2013), it stated that the invention of 3D movie is become popularity. In order to meet the expectation and satisfy customers demand, Jerry Success Cineplex had provided two digital screen movie halls for 3-Dimensional (3D) screening. Boswell, D. (2012, p.25) illustrates in his study that the term 3D is typically a reference to a motion picture that enhances the illusion of depth perception. Thus, within the five Cineplex halls, it has 3 normal screen movie halls for normal screening and two digital screen movie halls for 3D screening. Besides that, the total seats of Jerry Success Cineplex are 750 seats where each of the Cineplex halls consists of 150 seats. Out of 150 seats, 24 seats are couple seats in each Cineplex halls. On the other hand, the price of the movie ticket that Jerry Success Cineplex sell is depends on the types of seat and the day that their customers choose to watch the movie. For example, the ticket price for couple seats may more expensive than the normal seat, customers can purchase cheaper movie tickets on every Tuesday and the ticket sells on every Sunday will more expensive than the normal day. The customers who purchase at Jerry Success Cineplex include teenagers, single adults, married adults, married adults with kids, men and women. However, the range of customers who purchase to watch the movie is according to the film rating system. Earlier research (The Film Rating System (CARA) website, 2012) demonstrated that the main aim of film rating system is to provide information for the parents to decide whether the film is suitable for their family. Thus, the rating of movie is categorized into Guidance Audiences (G), Parental Guidance Suggested (PG), Parents Strongly Cautioned (PG13), Restricted (R) and No One 17 and under Admitted (NC17). (For more detail information, see Appendix A) For example, the movie of Flight by John Gatins is under restricted to 18 years and over of the film rating system. Thus, the people who less than 18 years old is not allowed watching this movie. However, the movie of the Spiders by Joseph Farrugia Tibor Takà ¡cs that showing recently is under the rating of Parents Strongly Guidance (PG13). PG13 represented that this movie may have mild sexual and/or drug references and it is suitable for the audience aged 13 and above. (For the motion picture rating system of the movie of Flight and Spiders, see appendix B1 B2) 2.1.2 Conclusion Finally, Jerry Success Cineplex is generating profit. The interest rate that Jerry Success Cineplex had made is 15% and the revenue is 25.2 thousand for 2012. It shows that Jerry Success Cineplexs business performance is at the growth stage. Therefore, Jerry is decided to improve his business to the maturity stage. 2.2 Strength and Weakness Every company has its strength and weakness. Strength is the traits of the company that are functional to achieving the objectives. Strength also refers to the advantages of a company has over its competitors. However, weakness refers to the attributes of the company that are destructive to achieving the objectives and it is the drawback of a company which may cause the company unable to suppress their competitors. 2.2.1 Strength of Jerry Success Cineplex The first strength of Jerry Success Cineplex is the Cineplex had provided the services of buying movie tickets via internet. Nowadays, technology has become very popular to human beings and it has brought a lot of advantages to the society in different field such as business, education, and entertainment. Thus, Jerry Success Cineplex is utilizing this point and allowed their customer to buy movie ticket via internet. In this way, the consumers can choose an appropriate time to watch the movie they want. Other than that, the office workers who go to the work from 9.00 a.m. until 5.00 p.m. may not have time to go to Jerry Success Cineplex to purchase movie tickets. Therefore, the services of buying movie tickets online by Jerry Success Cineplex allowed the customers do not need to utilize their lunch or break time to line up at the ticket counter to buy movie tickets. Secondly, the seats in Jerry Success Cineplex hall are wide and suitable. The model of seats that Jerry had sel ected is Reclining Cinema Chair HJ95B which had the certification of ISO9001:2000 ISO14001:2004. (For the information about the seats, see references C) Although the total seats within Jerry Success Cineplex is lesser than the others cinema in Ipoh, however, Jerry is persist to provide first class services and environment for their customers. It is because Jerry hopes that the consumers have a homely feel when they are watching movie at Jerry Success Cineplex. Furthermore, each of the seats in the Cineplex hall has provides a cup holder for the consumers to place their drinks. Finally, the numbers of movie that showing in Jerry Success Cineplex is more than the other Cinema in Ipoh. Every day, Jerry Success Cineplex will show 8 movies. The earliest movie showing time is 10:30 a.m while the latest movie showing time is 11:45 p.m. However, the latest movie showing time in weekend and holiday is 12:25 a.m. Besides that, each of the movies will show 3 times daily. This allowed the c onsumers who missed the movie has the chance to watch the movies at another time at the same day. 2.2.2 Weakness of Jerry Success Cineplex First of all, the choice of food and drinks that sells in Jerry Success Cineplex is less than its competitors. For example, one of the competitors of Jerry Success Cineplex, TGV cinema which located at Aeon Station 18, Ipoh has sells various types of snack food and drinks for the consumers who purchase at their Cinema. The snack food that TGV cinema sells include normal popcorn, caramel popcorn, sausage, mashed potato while their drinks include ,soft drink, Ice Lemon Tea, can drink such as Mocha and Latte. However, the snack food that Jerry Success Cineplex sells only has normal popcorn and biscuit while the drinks they sells merely mineral water, Coca-cola and Nescafe. Secondly, the movie ticket of Jerry Success Cineplex is more expensive than others cinema at Ipoh. For example, the movie ticket of TGV cinema at Aeon Station 18, Ipoh at normal day is RM10 while Jerry Success Cineplex sells their movie tickets price at RM13. Other than that, a movie ticket price of TGV Cinema on weekend and holiday is RM12 while Jerry Success Cineplex is RM15. Furthermore, TGV cinema sells the couple seats movie ticket at RM34 while the price of couple seats movie ticket at Jerry Success Cineplex is RM 40. Finally, Jerry Success Cineplex had not provided benches at the waiting area of the Cineplex. As a results of Jerry Success Cineplex does not provided benches for their customers who waiting for the movie opening time, the consumers will force to stand at the waiting area until the gate is open for them to enter to the Cineplex hall. In addition, it is inconvenience for the consumers who stand at the waiting area with holding their foods and drinks. 2.2.3 Conclusion In short, things are not perfect where everything with strengths must also have its weaknesses. The strengths and weaknesses of Jerry Success Cineplex has provides information that is useful in matching his business resources and capabilities with the competitive environment that it operate in. 2.3 Plan of Action After analyzed the strength of Jerry Success Cineplex, Jerry should implement various plan of action in order to reinforce the performance of his business. A study by Buchanan, J. (If Better is Possible, 2008, p.18) argues that if better is possible, good is not enough. Thus, Jerry should suggest action that will capitalize on the companys strengths. Other than that, the weakness of Jerry Success Cineplex would lead the business making loss. Therefore, Jerry must plan action to overcome its company weakness to gain over the competitors. 2.3.1 Plan of Action to Capitalize on the Strength One of the plan of action to capitalize on Jerry Success Cineplexs strength is to update the companys webpage daily. For example, Jerry needs to update the movies show time daily in order to allow his customers check the latest movie show time. Jerry also should provide the movie trailer and detail such as the synopsis, rating and language of the particular movie on his company webpage. Besides that, Jerry should offer a blog page on his company webpage to let the customers leave their comments and feedbacks after they watched the movie. In this way, the customers who want to buy movie tickets online can do a deep research about the movie they want to watch which helps them to allocate their time and decide an appropriate movie for the family. Secondly, a wide and suitable seat may not enough to satisfy customers needs. Therefore, Jerry also needs to ensure the customers able to purchase their services in a superior environment. For example, Jerry must instruct his employees to spend at least 15 minutes to clean up the Cineplex halls once the movie is end. Again, Jerry should maintain the sound system and air-conditional system of the Cineplex halls periodical in order to make sure the operation is able to work smoothly as well as to avoid any mistake happened at the movie showing time. Although Jerry Success Cineplex has provided various choices of movie for their customers, however, not every movie is acceptable by the customers and it may affect the sales of the movie drop. On the contrary, people will watch their favorite movie repeatedly because people love to learn and understand the things they love where it will make them happy. Earlier research (The Science of Re-runs website, 2012) had shown that if we can took at the underlying drivers of re-consumption, we can help business to better understand their customers and help them create products that consumers will use again and again. For example, if the box office of a particular movie is poo r, Jerry should plan to stop showing the movie in order to reduce wastage. However, if the box office of a particular movie is popular by the customers, Jerry should decide to extend the showing time of the movie. It is because it may allow Jerry to generate more profit by reducing the wastage. 2.3.2 Plan of Action to Overcome the Weakness Due to the choice of food and drinks that sells at Jerry Success Cineplex is less, therefore, Jerry should plan to provide more choices of food and drinks to sell at the Cineplex. In addition, Jerry can apply pull strategy to attract more customers. Padua, D. (2013, p.208) have proposed that a pull strategy involves motivating customers to seek out your brand in an active process. Thus, Jerry Success Cineplex can implement the pull strategy through sales promotion at the special days such as Chinese New Year, Valentines Day, and Christmas day. For example, Jerry Success Cineplex has showing the movie of Titanic on Valentines Day. Then, Jerry should provide limited edition couple mug with the image of the actor and actress of Titanic. Moreover, Jerry must carry out few terms and conditions for those who want to get the limited edition couple mug. For example, after the consumers purchase the foods and drinks above RM20, they should only add on another RM15 to get the limited edit ion couple mug. In this way, the consumers may buy more in order to get the limited edition couple mug and it may increase the sales and profits of Jerry Success Cineplex. Jerry Success Cineplexs movie ticket is more expensive than others cinema. In order to overcome this weakness, Jerry can apply one of the pricing strategies which known as competition based pricing. Pride, W. et al. (2011, p.385) have proposed that a company that apply competition based pricing strategy might decide to be lower than competitors price, slightly higher than competitors price or at the similar level. Thus, Jerry Success Cineplex can charge the same price on the movie ticket based on the price of movie tickets that its competitor charges. For example, if TGV cinema at Aeon Station 18, Ipoh sells its movie ticket at RM10, then, Jerry Success Cineplex should charge the same price level as TGV cinema charged. Macroeconomics in Context (Goodwin, N. et al., 2009) demonstrated that people tend to look for cheaper substitute. Therefore, Jerry Success Cineplex is able to attract more consumers to purchase at his Cineplex as the price of movie ticket is reduced and same as the other cinema. Finally, Jerry should provide few benches at the waiting area for the consumers who waiting for the movie opening time. Once Jerry had provided benches at the waiting area at his Cineplex, the customers do not need to stand in front of the waiting area with holding their foods and drinks. Other than that, it allowed parents able to look after their children by let the children sit at the benches and waiting for the movie. 2.3.4 Conclusion It is important for Jerry to develop plan of action in order to capitalize the strengths and overcome the weaknesses of Jerry Success Cineplex. It is because it may improve the performance of Jerry Success Cineplex. Hence, different strategies such as pull strategy and competition based pricing strategy need to apply in the business to overcome the business weaknesses. 2.4 Improvement Growth Jerry wants advice from an experienced business executive to help him investigate the ways in which the business existing performance could be maintained and strengthened. In order to improve the growth of Jerry Success Cineplex, few suggestions are giving to Jerry for him to expand his business. The ways for Jerry Success Cineplex to strengthen his business are takeover and joint venture with another company. Jerry also can expand his business to more shopping complex through bidding and globalization. 2.4.1 Ways to Maintain and Strengthen Business Performance People tends to takeover others business when their business growth bigger. Machirajus Merges, Acquisitions and Takeovers (2007, p.3) asserts that takeover refers to change in the controlling interest of a company. Takeover not only allowed the businesss new owner to perform their business effectively and efficiently, it is also enables the company to retain the existing market share and avoid administrative procedure. It is because the new businesss owner already had established customer network as well as the past experience in overseeing and coordinating in their past business. For example, Jerry Success Cineplex and ABC Cineplex are two different Cineplex that serving different areas customers. Then, Jerry has capital to buy ABC Cineplex and ABC Cineplex is willing to sell the Cineplex to Jerry. Once ABC Cineplex takeover by Jerry Success Cinema, ABC Cineplex will not exist anymore and the whole ABC Cineplex will be organized by Jerry Success Cineplex. Hence, Jerry Success C ineplex is able to retain its existing market share as well as expand his business. In order to achieve growth, Jerry may decide to implement joint venture. Joint Venture in the International Arena (Prescott, D. Swartz, S., 2008) commented that joint venture refers to a joint undertaking by two existing business in which they share risk, control and management. When a company performs joint venture, the whole supply chain is owned by the company itself. Hence, the company is able to share strength, reduce risks and increase competitive advantages in the market place. For example, Jerry Success Cineplex joint ventures with Fee Fye Confectionery Sdn. Bhd. and Foe Fum Beverages Sdn. Bhd. that supply snack food and soft drinks to his Cineplex. Then, Jerry Enterprise will form to control Fee Fye Confectionery Sdn. Bhd. and Foe Fum Beverage Sdn. Bhd. In the end, Jerry Enterprise may also supply to certain outlet and Jerry may joint ventures with their consumers again. In this way, Jerrys businesses will growth bigger and he is capable to expand his business in the future. Besides takeover and joint venture, Jerry can strengthened his business through expanding Jerry Success Cineplex to more Shopping Complex at another states. In order to expand Jerry Success Cineplex to more Shopping Complex, Jerry should actively bid for the contract to build his Cineplex in the coming new shopping Complex. Once Jerry gets the rights to build his Cineplex in new shopping Complex, he is able to expand his business to other states within Malaysia. In addition, its business wills growth bigger and the market share will be increased. After expand the business to other states in Malaysia successfully, Jerry can plan to globalize his business in the future. Economic globalization is a historical process, the result of human innovation and technological progress. It refers to the increasing integration of economies around the world, particularly through trade and financial fl ows. The terms sometimes also refers to the movement of people (labor) and knowledge (technology) across international borders. As a result of globalization refers to the process where each and every countrys international market and production become increasingly interdependent as a consequence of changing dynamic of products and services, hence, it assists expand economic freedom and spurs competition. The research shows (Erwin, J. Smith, Z., 2008, p.2) globalization raises the productivity and living standards of people in countries that open themselves to the global marketplace. For example, if Jerry expands Jerry Success Cineplex to the foreign country, it will bring benefits to the citizen in Malaysia where globalization has reduced poverty and assists our countrys living standard growth rapidly. 2.4.2 Conclusion In a conclusion, people tend to expand their business rather than pristine guarding a business when their business growth bigger. Therefore, Jerry is looking for different ways to improve and expand his business. As an experienced business executive, I had recommended Jerry to growth his business through take over and joint venture with another company. Besides that, Jerry may expand his business to more Shopping Complex at other states or considered to globalize his business to the world. 3.0 Conclusion and Recommendation In Task 1, I had stated the business performance of Jerry Success Cineplex. First and foremost, Jerry Success Cineplex is generating profit. The revenue of Jerry Success Cineplex at 2012 is 25.2 Thousand. Jerry Success Cineplex consists of 5 Cineplex halls with the total of 750 seats. Then, customers who purchase at Jerry Success Cineplex include teenagers, adults, married adults and married adults with kids as well as men and women. In task 2, I found out that every business will has its strengths and weakness. Moreover, the strengths of a company also known as the competitive advantages that enable the company to utilize these advantages to gain over their competitors in the same industry. On the other hand, the weaknesses of a company also refer to the dangers that lead the business making loss. Thus, Jerry should identify and understand Jerry Success Cineplexs strengths and weaknesses in order to capitalize on the companys strength and overcome its weakness by implement diff erent strategy. Task 3 regards to the plan of action that will capitalize on the Jerry Success Cineplexs strengths and the ways to overcome its weaknesses. Based on the drawbacks of Jerry Success Cineplex, I would advise Jerry to using the pull strategy and competition based pricing strategy to overcome its weakness. On the other hand, the actions to capitalize Jerry Success Cineplex is Jerry should update his company website daily, improve the sound system and conditional system periodical and decide the period of showing the particular movie properly. Finally, I had learned the ways to maintain and expand business. Based on my opinion, the few advise that I had given to Jerry for expand his business is takeover and joint venture with another company, operate the Cineplex to more shopping complex at another states in Malaysia and globalization.

Essay on Adoption as an Option for Infertile Women

Imagine getting married to the love of your life, knowing from the day that you first laid eyes on him that he was the one that was going to father the children that you would have in the coming years. Three months after having the wedding of your dreams, you find out you are pregnant after two years of trying to conceive and you could not be happier. Celebrating with friends and family eager to share with them the good news that you were expecting a miracle after almost giving up, you are jubilant. After trying for so long and succeeding? (I don’t know what word I want to put there yet) nothing could possibly go wrong. In the following days, you have come to learn that the one thing you longed for, was suddenly taken away from you as you†¦show more content†¦Some of the underlying issues with fertility treatments are that some couples have to repeat the whole process of treatments two to three times before the treatment works. 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Natural-Born Free Essays

The U.S. Constitution, the supreme law of the land, has been one of the oldest Constitution in the world. We will write a custom essay sample on Natural-Born or any similar topic only for you Order Now    It is also regarded as one of the most stable because up to date there are only twenty-seven amendments done.   Of these twenty-seven, ten were ratified simultaneously while the others were ratified on different dates.   For more than two centuries, only these changes were made.   One reason for this is the rigid procedure of amendments.   The framers of the Constitution saw it fit that it would be better to have a strict and stiff procedure to amend the Constitution so that it will not be used as a tool for politics but rather a guide to a more civilized society. Due to the strict procedure of amendments, certain provisions in the Constitution constitute an impediment especially to those who aspire on becoming the President of the United States.   Article II provides for the qualification those eligible to run for presidency.   It provides that only natural born citizens are eligible for the presidency.   Due to this provision, many aspiring individuals who are qualified educationally, physically, emotionally are being barred to run for the main reason that they are not natural born citizens of the United States of America. As such, the natural born clause constitutes as an undue discrimination to citizens who seeks and aspire to be President of the United States of America.   There are some moves that seek to amend the discriminatory provision but such actions prove to be futile due to the strict procedure of amendment.   The natural born clause amounts to a discrimination among the citizens of the country.   This provision should then be amended to accommodate a wide variety of aspirants who are equipped with adequate knowledge and experience to run the government. The United States of America is undeniably composed of citizens from different culture, race, and ethnicity.   It has a diverse range of people.   From private institutions to government offices, there are different kinds of people that one would encounter.   There is no distinct race in a particular working environment.   Politics did not escape this diversity.   Different personalities hold even critical positions in government.   Although different in race or culture, this does not impair the effective and efficient discharge of their duties.   It does not constitute as a hindrance to interact with other people. Whether natural born citizen or not is beyond the issue.   Due to this, the natural born clause should not discriminate others.   As written in an article by John Dean, he mentioned that â€Å"The â€Å"natural born† clause is an inappropriate boundary on a nation built by immigrants, a purposeless limit on the American dream†.   He also added that the natural born clause is totally unnecessary and constitute â€Å"political wastage†. The Constitution should then be amended to realize the principle of political equality. Until the provision on natural born clause is amended, discrimination against non-natural born citizens will continue.   Political equality is one of the best ways to minimize, if not eradicate discrimination.   It could also be used as a tool to unite the differences among races and cultures.   It is a good indication that neither of the races and cultures are superior to the others. In drafting the Constitution, the framers thought that it would be better for them that the leader that will govern should be a bona fide American, meaning a person who is not only a citizen but should also be natural born.   This is to ensure his or her loyalty to the country and not just being an instrument by a foreign country.   They also do not want any foreign influence on the politics. This is what the framers of the Constitution had in mind when they drafted the provision.   However, they are not really aware about the bigger picture.   Ever since, the history of the United States cannot be separated with foreign elements.   The drafting of the Constitution is even influenced by European ideas and beliefs.   This disproves the mindset of the framers of the Constitution.   We cannot, however, blame them for that idea.   It is the nature of man to preserve the power within the race and culture.   Nevertheless, this creates certain drawbacks especially nowadays when most of the citizens are not natural born. Another point why the framers put the natural born clause is for the reason to prevent corruption from foreign government.   At first glance, it might seem to be a good point.   However, if we take a look into a deeper analysis, corruption from foreign government play a minor role.   Corruption in the government by foreign government cannot be dissolve, it can only be minimized.   This is the nature of politics.   Different elements come into play and one of which is influence by foreign elements.   As such, the natural born clause only seeks to minimize, if not eliminate the influence by foreign governments. Considering the abovementioned points, it is submitted that the Constitution, especially the natural born clause, be amended so as to allow other aspiring citizens to become the President of the United States of America.   As long as the aspirant possesses the other qualifications, there should be no other hindrance as to his candidacy in which he does not have any control.   As posited by Jefferson Morley, â€Å"eliminating the natural-born clause might expand the presidential talent pool and improve the contest. It would almost certainly foster a more ethnically diverse field of contenders†. Gathering from that line, it would create more choices to the voters on whom they would want to govern them.   It would also create a more competitive playing field among politicians to show that they truly deserve to be the President.   Being a citizen is a choice, but the place of birth cannot be chosen.   So to eradicate the political inequality, the Constitution should be amended to allow non-natural born citizens a chance to seek candidacy.   As mentioned by Dean, â€Å"[t]hese are not accidental Americans; rather, they are people who have chosen this country and its system because they love it and want to be part of it. Foreign-born Americans are often better citizens than those who take it all for granted, and they bring to the body politic the diversity that is our strength†. Works Cited Dean, John W., â€Å"The Pernicious â€Å"Natural Born† Clause of the Constitution: Why Immigrants Like Governors Schwarzenegger and Granholm Ought to be Able to Become Presidents†, http://writ.news.findlaw.com/dean/20041008.html, October 8, 2004, April 3, 2008. Morley, Jefferson, â€Å"Natural-Born† Killer: Abolish the idiotic constitutional clause barring immigrants from the presidency†, http://www.slate.com/id/2079204/, February 25, 2003, April 3, 2008                How to cite Natural-Born, Essay examples

Crossing Brookly Ferry Annotation free essay sample

The poem on a literal level discusses the sights and sounds seen on an average venture with the â€Å"scallop edged waves in the twilight† (Whitman, 136) and the â€Å"crowds of men and women attired in usual costumes†(Whitman, 135) to cross the river from Manhattan to Brooklyn, yet on a figurative level Whitman discusses the adventure of the soul and the commonality of the body and soul, and within every human. Whitman’s use of the Brooklyn Ferry as a means to communicate to the reader about the human condition proves to be both inquisitive and insightful in that it raises questions about the body and soul that weren’t considered at the time, and rarely thought of today. His belief in people and the world flow into his poem, just like the tides of the Brooklyn Ferry, allowing the reader to see what Whitman believes. Whitman’s style is as a poet for his time breaks barriers. We will write a custom essay sample on Crossing Brookly Ferry Annotation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He uses no specific form, therefore as a means to create rhythm he uses anaphora, syntax, and diction to create a rhythm for the reader. He also employs detailed imagery and uses the second perspective by asking the reader questions to ultimately better involve the reader, allowing them to see his philosophies.